Aurora Publishing, Inc. will be launching its new josei manga publishing line, LuvLuv Press in 2008...

LuvLuv's plan is to publish a line of “passionate manga for women” in America.This is great news to josei lovers since LuvLuv Press is the first purely josei publisher in America. Their titles contain explicit love stories intended for adult women and they have a number of sexy titles lined up and ready to hit the book shelves. An example of their juciey titles are: Real Love, Love for Dessert and Voices of Love. This is a huge boost for the josei community since, up until now, the josei genre has been somewhat ignored by most magna publishers because it's not a huge money-maker.